Xelay Acumen is the leading healthcare strategy and management consulting firm focused on enabling innovative products that matter. Based in San Mateo, CA and impacting healthcare worldwide, the experience I've had with this team is nothing short of profound.
Managing worldwide travel and meeting logistics, identifying locations for quarterly team training events, and assisting in the daily operations of the firm is only a part of the pie. Participating in the organization's focus on team building, professional development, integrity, accountability, emotional intelligence all within an industry driven by data is one of the most empowering engagements I've had to date.
On an on-going basis support is provided with executive scheduling, bookkeeping, internal reporting, government affairs, and social media content development.
Check out the photo reel below to see some of where my attention has been going these past few years!
Building Businesses Because It's Fun
This Thanksgiving we built a heartfelt e-commerce site just for fun. Really. Because at the end of long day all we want to do is laugh, and there's no better way than putting things online to share our joys with others... and thus CrappyWatercolors.com was born.
WCI Projects helped craft this adorably zany site through a few professional skill sets including:
All items are printed-to-order in the USA. Get yours today!
In 2014, a dynamic group of wellness experts and artists came together to help bring Yogamats.com into the world of e-commerce and Web 2.0 tools.
First step: standardize a set of product offerings, to compliment her custom order operations. That meant new fabrics!
Second step: Get our web team in place (a huge thanks to NK Interactive based in San Francisco, CA)
Third step: Photo shoot! (an amazing thanks to Greg Hollar Projects based in Rochester, NY)
Gorgeous photography was produced to grace the site's online store pages, production orders would be easier to track and manage, and all products would a click away to brand new as well as recurring customers.
WCI Projects contributed with:
Adventures with MaKey MaKey
Today is my final day with the adventurous crew at MaKey MaKey. Stepping in shortly after their successful Kickstater in 2012, I was able to work together with Jay Silver and Eric Rosenbaum to steady the ship through the first quarter of 2014. Managing and developing customer support systems, wholesale and education sales systems, and taking MaKey MaKey on the road to share with kids of all ages was only half the challenge.
So much of the Maker movement is about learning while you're doing. In this spirit, creating a robust daily business for MaKey MaKey that substantially exceeded it's online presence was a fantastic experiment. With an invention kit as creative and open-ended as MaKey MaKey is, the different markets make themselves known and they reach out based on their interest in applying the technology.
I interfaced daily with kids, teachers, parents, artists, engineers, museum managers, and retail businesses to talk about how far they could take the product. It was an enlivening experience. As a MaKey MaKey promises, my creative confidence was boosted by the experience of creating, testing, and making things happen.
Opportunities to present MaKey MaKey from the beaches of Santa Cruz to the beaches of France was only the brilliant silver lining to a gold star experience. Our local efforts forged the way to present the technology to school teachers throughout our local county, learning by doing so that we could inspire others to do the same. I also had the pleasure to work with the Zeitgeist and Cannes Lions event team from Google UK, who developed a fantastic showcase for MaKey MaKey over several multi-day events.